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150+ projects delivered for UK and international brands

eCommerce Store Migration in London

Platform moves for London stores that need a cleaner stack — without throwing away rankings, customer accounts or order history.

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eCommerce migrations for UK brands moving between Shopify, WooCommerce, Magento or custom platforms — products, customers, orders, URLs and SEO protected.
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SEO-safe store migrations

Store migrations that protect revenue, data and SEO

Design Dev is a London digital agency migrating eCommerce stores when the current platform is the constraint. We treat migration as a programme: inventory, mapping, redirects, checkout parity and a cutover plan — not a weekend CSV upload.
01

Platform-to-platform Moves

Shopify, WooCommerce, Magento and custom — with an honest recommendation of the destination.
Platform-to-platform Moves
02

Catalogue & Customer Data

Products, variants, customers, orders and discounts mapped so operations do not start from zero.
Catalogue & Customer Data
03

URL & SEO Protection

Redirect maps, metadata and Search Console checks so Google does not treat the new store as a stranger.
URL & SEO Protection
04

Cutover with a Rehearsal

Staging, checkout tests and a rollback posture. Migrations fail when go-live is the first time anyone buys.
Cutover with a Rehearsal

A clear process from audit to cutover

01

Audit & Destination Fit

We confirm the new platform is actually right, then inventory catalogue, apps, URLs and integrations.

02

Mapping & Theme/UX

Data maps, redirect strategy and storefront UX so the new shop is not a downgrade.

03

Migrate on Staging

Products, customers, content and payments tested against real baskets before DNS moves.

04

QA & SEO Checks

Checkout, shipping, emails, redirects, canonicals and speed — signed off, not hoped for.

05

Cutover & Stabilise

Go-live window, 301s live, Search Console, a freeze on reckless URL changes, and a support window.

Project process 1
Project process 2
Project process 3
Why store migrations go wrong — and how we run them

Why store migrations go wrong — and how we run them

Most failed migrations are not “the new platform”. They are missing redirects, broken variants, apps nobody replaced, and a Friday night cutover. Rankings dip, checkout fails, customers cannot log in, and everyone blames the CMS.Design Dev runs migrations as a checklist: source of truth, field maps, 301s, payment/shipping parity, email templates, and a rehearsal on staging with real SKUs.

  • Full inventory of SKUs, URLs and apps
  • Destination platform chosen for the model, not fashion
  • 301 redirects for every URL that must move
  • Customer accounts and order history where APIs allow
  • Checkout, tax and shipping parity tests
  • Transactional email templates rebuilt
  • Analytics, pixels and feeds recut
  • Post-launch SEO and conversion watch

Complete store migration capabilities

From audit to cutover — data, UX, redirects and checkout parity under one London team.

01

Shopify Migrations

Onto Shopify or off it — with theme, apps and checkout rebuilt for the new model.

02

WooCommerce Migrations

Into or out of WordPress commerce with a lean plugin plan on the other side.

03

Magento & Legacy Moves

Leave heavyweight stacks without abandoning catalogue and SEO equity.

04

Custom-to-platform

Move a bespoke shop onto Shopify/Woo when the custom app has become the bottleneck.

05

Platform-to-custom

Leave a template store when the commercial model now needs custom commerce.

06

URL & Redirect Mapping

Every important URL accounted for — collections, products, blogs, filters where possible.

07

Customer & Order Import

Accounts, history and GDPR-minded handling of personal data.

08

App & Integration Replacement

Honest list of what does not exist on the new stack — before you sign.

09

Design Parity or Redesign

Lift-and-shift UX or a conversion-led refresh as part of the move.

10

Feeds & Analytics Recut

Google Merchant, Meta, GA4 and pixels pointed at the new store correctly.

11

Cutover Planning

DNS, freeze windows, stock locks and a rehearsal — not a hopeful Friday deploy.

12

Post-migration Support

404 watch, ranking checks, merchandising fixes and a stabilisation sprint.

Ready to move store without donating your rankings to competitors?

Speak with Design Dev about an audit-led migration with redirects, data maps and a cutover you can actually sleep through.

Store migration across key industries

Fashion & Apparel

Industry focus

Fashion & Apparel

Collection-led storefronts with size guides, lookbooks and high-converting product pages.

  • Fashion stores
  • Lookbooks
  • Size guides
  • Wishlist

Why Design Dev

A London migration partner who treats cutover as the product

Design Dev migrates stores for teams who have been burned by a “we’ll fix SEO later” rebuild. Data, redirects and checkout tests are the work — the new theme is the easy part.Expect a written map, staging you can click through, and a go-live plan with a support window attached.

150+

Projects delivered

5+

Years experience

UK+

London & worldwide

A London migration partner who treats cutover as the product

Strategy, design and engineering for brands that need a website that performs.

01

Commerce strategy first

Catalogue, journeys and conversion priorities are clarified before design begins.

02

Design that sells

Premium UI/UX aligned to your brand and UK shopper expectations.

03

Performance as standard

Fast storefronts with SEO foundations and Core Web Vitals in mind.

04

Support after launch

Optional CRO, ops support and technical maintenance as you scale.

Technologies we work with

Shopify

Shopify

WooCommerce

WooCommerce

WordPress

WordPress

Laravel

Laravel

PHP

PHP

MySQL

MySQL

React

React

Stripe

Stripe

PayPal

PayPal

HubSpot

HubSpot

Figma

Figma

Mailchimp

Mailchimp

What clients say

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Design Dev transformed our e-commerce platform. Their team was efficient, responsive, and delivered a stunning layout that doubled our conversion rate within a month.

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Sarah Jenkins

Vauxhall Marketing - Shopify Development
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An absolute pleasure to work with. They understood our brand identity perfectly and designed a clean, user-friendly SaaS platform that our clients love.

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David Thorne

FluxGig - UI/UX Design
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The custom WordPress build is super fast and easy for our content editors to update. Outstanding attention to detail and SEO optimization.

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Amara K.

Apsara Cosmetics - WordPress Development
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They built a highly custom, secure medical inventory portal on-budget. Their engineering skills are top-tier.

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Julian Reed

Upcycled Medical - Web App Development
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From logo creation to full visual guidelines, Design Dev gave our construction firm a modern and premium corporate look.

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Emily Watson

Smart Build UK - Branding & Design
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Our organic search traffic increased by 150% in three months. Their SEO team really knows their stuff.

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Marcus Sterling

Supra Cycling - Search Engine Optimization

We worked with largest global brands

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Fluxgig Logo
Apsara Logo
brushify
Jirahi Logo
Metaball Logo
Mrgt Logo
Optimisticconsultants Logo
Smart Build
Supra Cycling Global Logo
Upcycled Medical Logo

FAQ

Frequently asked questions

Straightforward answers to the questions we hear most often about scope, timelines, and how we work.

Not if URLs are mapped, 301s are in place, content and metadata move, and you do not relaunch with a completely different IA for no reason. Temporary fluctuation can happen. A migration with no redirects is what tanks traffic.

Start a project

Tell us about your project

Share current platform, destination, SKU count, must-keep URLs and go-live constraints. We will outline a migration approach and risks.

UK Branch Office

London, United Kingdom

2 Bessborough Gardens, Westminster, London, UK

+44 7459 579227

Development Center

Sialkot, Pakistan

2nd Floor, Yousaf Plaza, Opposite Mazeeo Sadar Bazar, Sialkot Cantt

+92 337 4905 313
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