Can you use our existing brand?

Yes. If you have no brand, see Brand Identity and Logo Design.

How many unique page designs?

Templates, not 40 unique paintings. Unique where it earns it — home, key service, content, form.

Yes. Phone is default. Type and forms have to work at 320px.

Do we get a Figma handover?

Yes, with a build option. Specs and components, not unnamed frames.

Does web design include SEO?

Heading structure and performance-aware design are in. Full SEO programmes are a separate service.

How long does web design take?

A template system can be weeks once content is sketched. Platform and page count change the cut.

Can you redesign our current site?

Yes. See Website Redesign. We audit what to keep versus what is holding you back.

WordPress or Shopify?

We design to the stack you will ship. A Shopify section is not a WordPress block is not custom React.

Will editors be able to update the site?

That is a design requirement. Modules they can reuse — not a one-off artboard per campaign.

What does web design cost in London?

Depends on templates, brand maturity and whether we also build. Share the site type and CMS for a proposal.

Do you design landing pages too?

Yes. Campaign pages with one job, consistent with the system.

150+ projects delivered for UK and international brands

Web Design Agency in London

A London web design agency delivering hierarchy, type, CMS-aware components and responsive UI — sites that launch, not moodboards that die in development.

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Web design for London brands that need a site that looks premium, reads clearly, and is implementable — not an artboard that ignores CMS and performance.

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Web design that can convert and be built

Web design for sites that have to launch

Design Dev designs marketing and product websites for UK brands: hierarchy, type, components, responsive behaviour. We design with WordPress, Shopify, Laravel or Next in mind so the build does not invent 40 exceptions.If the H1 and the form are wrong, the gradient will not save you. We design content and conversion into the layout — templates a CMS can repeat, not 40 unique paintings.

Marketing sites

Hero, proof, services, enquiry — in a hierarchy that sells, not a carousel of noise.

Responsive as a first-class job

Phone is default, not a leftover artboard. Type that still works at 320px.

CMS-aware layouts

Modules editors can reuse. A Shopify section is not a custom React page.

Design-to-build

We stay into front-end or brief it tightly. Handover is not a vanishing act.

Our web design process — from sitemap to build-ready UI

Sitemap & messages

What each page is for. Proof, offer and enquiry placed where they change minds.

Wire + visual direction

Risk pages first. Hierarchy before colour debates.

Design system

Type, colour, components, grid. Templates a CMS can repeat.

Key templates

Home, service, content, form — unique only where it earns it.

Handover & QA

Dev or our build team. Real content, real devices — not Lorem.

Web design is hierarchy and systems, not a moodboard

If the H1 and the form are wrong, the gradient will not save you. We design content and conversion into the layout. Design Dev delivers templates a CMS can repeat.As a London web design agency we place proof where it changes minds, design forms that fit the device, and keep heading structure SEO-friendly without stuffing.

Message hierarchy
Proof placed where it changes minds
Forms that fit the device
Type that still works at 320px
Components for CMS
Performance-aware imagery
SEO-friendly headings
States for nav and forms

Complete web design capabilities

Templates and systems for sites that launch — hierarchy, CMS modules and design QA under one London team.

Marketing Website UI

Home and service templates with conversion hierarchy.

Web Design Systems

Reusable sections, type and components.

Landing Page Design

Campaign pages with one job.

Ecommerce Templates

Collection and PDP art direction for Shopify and Woo.

CMS Modules

What the editor actually sees and reuses.

Responsive Design QA

Real devices, not a desktop resize.

Brand Application

From identity to web — or tighten what you have.

Design QA in Build

We do not vanish at handover.

WordPress Design

Theme and block-aware layouts. See WordPress Development.

Shopify Design

Sections the merchant can actually use.

Conversion-led Forms

Enquiry and checkout that fit the thumb.

Website Redesign UI

When the current site is the constraint. See Website Redesign.

Ready for web design that a CMS can actually use?

Speak with Design Dev about site UI with hierarchy, components and a build path.

Book a Free Consultation

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Web design across key industries

Industry focus

Healthcare

Clinic, patient and product UX with clarity over decoration — booking, portals and content that people can finish when they are stressed.

Patient journeys
Booking UX
Accessible UI
Clinic sites

Discuss your project

Why Design Dev

A London web design team that designs for the CMS

Design Dev designs websites that launch. Hierarchy, components and platform constraints — not artboards that die in development. Partner with a London web design agency that still cares when the first editor logs in.

150+

Projects delivered

Years experience

UK+

London & worldwide

Start Your Project

A London web design team that designs for the CMS

Strategy, design and engineering for brands that need a website that performs.

Research before pixels

Users, jobs and constraints are mapped before a pretty screen exists.

Systems, not one-offs

Components and patterns that survive the next ten pages or screens.

Built to be built

Specs developers can implement without guessing spacing and states.

Support after launch

Design QA and iteration once the product is in real use.

Technologies we work with

Figma

WordPress

Shopify

HTML5

CSS3

JavaScript

React

WooCommerce

Elementor

Rank Math

Laravel

Canva

What clients say

Design Dev transformed our e-commerce platform. Their team was efficient, responsive, and delivered a stunning layout that doubled our conversion rate within a month.

Sarah Jenkins

Vauxhall Marketing - Shopify Development

An absolute pleasure to work with. They understood our brand identity perfectly and designed a clean, user-friendly SaaS platform that our clients love.